SendMail - Email Marketing

Building customer retention for a successful future

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SendMail Features Print E-mail
  • Professionally Designed Email Templates
  • Create Templates for Each User
  • Simple, Integrated Campaign Editor
  • Three Ways to Create a Campaign
  • Step-by-Step User Guide
  • Unlimited Personalization Options
  • Create HTML, Text or Multipart Emails
  • Complete Campaign and Link Tracking Reports
  • Link Tracking, Open Tracking and Embedded Images
  • Send Thousands of Emails
  • Painless Integration into Any Website
  • Create and Send Unlimited Autoresponders
  • Integrated, Automatic Bounce Handling
  • Email Campaign Scheduling
  • Bulk Campaign Tasks
  • Archive Sent Campaigns as RSS
  • Mailing Lists
  • Custom Fields

 

Professionally Designed Email Templates

SendMail includes professionally designed email templates that have been tested to work with all email clients including Outlook, Thunderbird, Hotmail, Gmail, Yahoo, etc.
Michael Associates Ltd can create your own bespoke templates which we can install for you to use.

Create Templates for Each User

You can use the built-in professionally designed email templates when creating a campaign or you can use your own HTML email template that we’ve designed directly from the SendMail Control Panel.

Simple, Integrated Campaign Editor

It's easy for you to use SendMail’s built-in campaign editor to create visually stunning newsletters, promotional emails and flyers. If you can use Microsoft Word, you can use SendMail and one of the integrated or bespoke templates to create an email campaign in around 20 minutes.

Three Ways to Create a Campaign

Not every client will want to use SendMail's campaign editor so that's why we've included 3 different ways to import content for an email campaign: use the editor, upload a file or import a file from a web site.

Step-by-Step User Guide

SendMail comes with a 100 page user guide to get you up and running quickly. The guide explains exactly how you can create; send and track you own email campaigns.

In addition Michael Associates Ltd offers user training for clients that would like it.

Unlimited Personalization Options

You can create custom fields to capture additional details about people subscribing to your mailing lists, which you can then use to personalise the subject line and content of any emails you send out through SendMail.

Create HTML, Text or Multipart Emails

SendMail allows you to create HTML-only, text-only or multipart (HTML and text) emails. When you choose multipart, SendMail will automatically deliver the most appropriate format to each subscriber’s inbox, depending on whether their email client can display HTML emails or not.

Complete Campaign and Link Tracking Reports

For each email campaign you send, you can see exactly how many people opened their email, how many people unsubscribed, which links they clicked, email forwarding statistics and more. SendMail’s campaign reporting features are not matched by any other email system on the market.

Link Tracking, Open Tracking and Embedded Images

For each email campaign you can enable/disable link click tracking and email open tracking. You can also embed images as attachments along with each email so recipients are not prompted to display images by their email client.

Send Thousands of Emails

SendMail was designed from the start to be able to support the sending of many thousands of emails without crashing or without any problems - such as duplicate sending. The developers spent months building and testing just this one part of SendMail to make sure it was rock-solid.

Painless Integration into Any Website

Use SendMail's built-in form creation wizard to create subscription forms that you can place on your websites to collect your visitors details. If you have an existing email subscriber list you can import that too, all from SendMail.

Create and Send Unlimited Autoresponders

You can easily create and send unlimited autoresponder emails on autopilot with SendMail. You can even filter how you send them ensuring your autoresponder is only sent to subscribers who match certain criteria, such as a particular age, location or interest.

Integrated, Automatic Bounce Handling

SendMail makes it easy to remove bad email addresses from your subscriber lists with its built-in bounce handling engine. Simply setup an email account to accept bounced emails when you send a campaign and SendMail takes care of the rest.

Email Campaign Scheduling

After you create your email campaign, it can be sent immediately or can be scheduled to send at any time in the future using SendMail's built-in scheduling wizard. You can even set the campaign up so it tells you via email when it starts emailing your campaign and when it has completed its task.

Bulk Campaign Tasks

Save time and perform bulk campaign tasks such as delete, archive and activate with just a few clicks using SendMail's bulk tasks option.

Archive Sent Campaigns as RSS

SendMail can archive all sent email campaigns into individual RSS feeds for each mailing list. You can then use a free tool such as Magpie RSS or create your own code to display a campaign archive on your web site.

Mailing Lists

  • The ability to make bulk changes to list subscribers (change all to html/text, make them active/inactive).
  • Copy lists simply and easily.
  • Merge multiple lists into one list.
  • Save reply-to, bounce-address, bounce account information with a list.
  • Allow imap bounce account.
  • Allow extra mail settings to be saved per list (eg /notls or /nossl).
  • Cron bounce processing if account information is available.
  • Bounce processing differentiates between types (hard, soft). SendMail detects a hard bounce and sets the status of the subscriber to bounced and never emails them again. SendMail detects a soft bounce but does not change the status of the subscriber until a soft bounce has occurred 5 times on that same subscriber. Once an email has soft bounced 5 times, it is treated as a hard bounce. Soft Bounces are bounces that are caused due to inbox being full, server issues etc, a hard bounce is where the system recognizes that the email address does not exist.
  • Add company details to a mailing list and they will work as custom fields when sending an email.

 

Custom Fields

  • Associated with a mailing list not with a user (means sharing a list between user will show custom fields correctly).
  • Can be associated with multiple lists at once.
  • Easy to use "radio button" type customer fields.
  • If you don’t have the personal details for a custom field you can set it as a default.
  • Data checking when importing/subscribing.
  • Subscriber IP is now a usable custom field replacement when sending emails.