The Benefits of Good SEO for Businesses
SEO or Search Engine Optimisation has a number of great benefits for smaller businesses: firstly, using effective SEO methods can really help improve the visibilty of your website on major search engines such as Google, Bing and Yahoo. Secondly, through doing your extensive research whilst setting up your SEO campaigns, you develop a better understanding of how your competitors are doing, and some of the strategies they are using.
There are a number of key things you need to ensure you are not doing if you want to get ahead in SEO stakes:
- remove all the spammy links clogging up your backlink profile – Google hates spam!
- check for duplicate content – that is content which is directly copied across pages
- Check for spelling and grammar problems – Google again does not like poor spelling and grammar
- write high quality content which is interesting and relevant